Ostensibly bitter rivals Loren Feldman, of 1938 Media, and Shel Israel, co-author of Naked Conversations, tied the knot last night in a private, discreet ceremony at Las Vegas’s famed Candlelight Wedding Chapel. The two had been staging a fight on Twitter, and on their respective blogs, but insiders say this ruse was a stunt designed to stimulate blog traffic, improving the search engine ranking for both parties.

“It’s been so hard to carry on my anti-Shel campaign with a straight face while I have had the hugest ‘man crush’ on Shel,” said Feldman, when reached on his Nokia N95 “Smart Phone.” “He’s just so damn cute. What can I say? I have never been happier!”

The ceremony was attended only by the two men’s families and close friends. They will be honeymooning in St’ Bart’s, and returning to the San Francisco Bay Area to form a new joint venture, “Israel 1948 Communications.”