News
Interviews & Articles
Leader’s Perspective: Today’s PR Marketplace - the Costcofication of Media
Strumpette, July 2007 - Joel Postman
As PRWeek reported earlier this month, a recent study found that a majority of 55 PR agencies surveyed “have competed with advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR functions.”
Trusted Advisor: Tired Cliché or Professional Communicator’s Nirvana?
Bulldog Reporter, June 2007 - Joel Postman
“For many, the phrase ‘Trusted Communications Advisor’ is a cliché, a throwaway descriptor included in the summary of many communications resumes. But these people do exist …”
Joel Postman: Advising firms about blogging
San Francisco Examiner, May 2007 - Will Reisman
“‘We really want to develop ways to tie this new social media to our business objectives,’ Postman said. ‘We want our top executives blogging because it encourages transparency in a company, which is good for both employees and customers.’”
Blogging: A Core Competency For New Media Professionals?
The Blog Herald, May 2007 - Tony Hung
“While I don’t know if having a blog, or having a familiarity with blogs is a required competency for new media professionals, one would think that it would help … ”
Participatory podcasts offer way to engage audiences
PRWeek, April 2007 - Tonya Garcia (paid subscription required)
“Podcasts are praised for their mobility and low cost to produce. However, they also have social media potential that goes largely unexplored … ”
Making sure that you’re opinion is noted
PRWeek, April 2007 - Irene Change (paid subscription required)
“Despite the info-nugget culture, long-form writing remains relevant today … “
Interview: Joel Postman
PRWeek, March 2007 - Celeste Altus (paid subscription required)
“Joel Postman, EVP of emerging media at Eastwick Communications, is a veteran of social media … ”
Don’t Let Go of Your Brand — Open It Up
Eastwick Wicked News, February 2007 - Joel Postman
“If you didn’t know any better, you’d think it was Paris in 1789. The old regime has been toppled, and social media gurus are telling you that the revolution has come, and you have to let go of your brand and let consumers own it.”
The wild world of wikis, Weblogs, podcasts and RSS
Network World, Dec. 2005 - Jennifer Jones
“‘Instead of offering static information, blogs enable a spirited dialogue that can, at its best, cut through the marketing hype and get to the real issues behind the IT ‘hot topics’ of the day,’ says Joel Postman, HP director of executive communications.”
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